Lori Finlay, Founder and CEO of Women, Wisdom & Wellness, is a retired Clinical Nurse Specialist and Adult Nurse Practitioner with over 40 years of experience in women's health and functional medicine.
Her journey into this work wasn't academic — it was personal. At 42, Lori was navigating premature menopause, 15 years of chronic fatigue, heavy metal toxicity, Epstein-Barr, black mold toxicity, a breast cancer scare, and a cascade of symptoms that traditional medicine kept calling "normal."
Through epigenetics, targeted biohacking, and functional medicine, she rebuilt her health from the inside out — and she's been healthier at 65 than she was at 42. That pain became her passion.
Today, Lori helps high-achieving women understand their genetic blueprint, decode their hormones, and restore the energy and vitality that chronic stress and over-functioning have quietly stolen. But she's clear about one thing: hormones don't exist in a vacuum. They respond to your relationships, your environment, your unspoken stress, and the chemicals in your food and home.
Real balance means clearing what's driving the chaos first — the xenoestrogens, the draining relationships, the burnout — then nourishing what's been depleted. Body, mind, and spirit. In that order. Using tools like the DUTCH test, DNA analysis, and personalized functional protocols, she goes beyond chasing labs — she finds why the body is struggling and creates a clear path forward.
Her clients have recaptured their sanity, lowered their stress, and revitalized their lives. She's been called a woman's mind and body "tune-up" specialist — and she's known for cutting through the overwhelming noise of wellness so women can actually get well. And yes — she's also spared countless innocent partners and children from the collateral damage.
Long before she was speaking about vitality and hormones, Lori was on Big Pharma stages, teaching at national critical care conferences, presenting at CEU events across the country, and serving on an international medical advisory board — shaping conversations at the highest levels of conventional medicine. She knows that world intimately. And she knows what it misses. Today, Lori brings that rare combination of clinical authority and functional wisdom to large stages, cruise ships, The Martha Stewart Radio Show, Tampa's BLOOM Wellness TV, Good Things Utah, and numerous podcasts. She is the award-winning, bestselling author of Create the Vitality You Crave: Epigenetics 101 to Unlock Your Healing Power and its companion workbook — with her upcoming book, Biohack Perimenopause, arriving soon.
Whether she's coaching one-on-one, leading a group, or speaking to a packed room — women leave feeling seen, clear, and finally ready to reclaim their vitality.
